Fairity is a cloud-based data privacy platform, developed by Pinteg Compliance Center AB, for small to medium businesses and organisations, which was launched in November 2023.
Team
- Marketing Manager
- Senior Designer
- As the design intern, my responsibilities included research, layout and structure of the website by creating wireframes and sitemaps. Additionally tasked with implementing the final design in WordPress.
- Marketing Manager
- Senior Designer
- As the design intern, my responsibilities included research, layout and structure of the website by creating wireframes and sitemaps. Additionally tasked with implementing the final design in WordPress.
TASK:
A brand identity was to take form and in parallel, the website required a redesign to coincide with the go to market strategy of the product. The existing website needed to be clearer, more user-friendly and better at informing potential and existing clients of the benefits of the platform to lead to sales.
A brand identity was to take form and in parallel, the website required a redesign to coincide with the go to market strategy of the product. The existing website needed to be clearer, more user-friendly and better at informing potential and existing clients of the benefits of the platform to lead to sales.
OBJECTIVE:
The primary goal was to develop a brand identity, simplify the complex language used in GDPR compliance and create a website that reflects the product's identity and benefits, as well as enhance the user experience for both potential and existing clients.
The primary goal was to develop a brand identity, simplify the complex language used in GDPR compliance and create a website that reflects the product's identity and benefits, as well as enhance the user experience for both potential and existing clients.
Solution:
Created a clean yet impactful colour palette that reflects the product, ensuring visual consistency across the brand. Simplified complex data privacy terminology into clear, accessible language to effectively communicate the software’s value and purpose. Integrated HubSpot to support both marketing and sales processes.
Created a clean yet impactful colour palette that reflects the product, ensuring visual consistency across the brand. Simplified complex data privacy terminology into clear, accessible language to effectively communicate the software’s value and purpose. Integrated HubSpot to support both marketing and sales processes.
Once the overall direction was established, the project progressed into the next phase, translating the new brand identity into a fully functional and responsive website.
Result:
The result is a modern, responsive website that is easier to navigate. It features clear USPs and CTAs, along with an English version to support a broader audience.
The result is a modern, responsive website that is easier to navigate. It features clear USPs and CTAs, along with an English version to support a broader audience.
Link to live website (subject to changes): www.fairity.io
