For my graduation project, I collaborated with a small local kickboxing club that is struggling to engage its members through its current communication channels. The club primarily uses a website and a Facebook group, but interaction on Facebook has declined.
Primary target audience: University students aged 19 to 25 who are interested in martial arts. The club primarily uses a website and a Facebook group, but interaction on Facebook has declined.
objective: To boost engagement by repurposing content for a more relevant platform for the target audience, such as Instagram, and updating the website with a more straightforward structure. Additionally, I plan to create a new brand identity to modernise the club's image.
PREP/RESEARCH: Created a project plan, conducted research, and defined the target audience. I also researched competitors and interviewed the club's owner to gain deeper insights into the club. During our initial meetings, we reviewed the creative brief, discussing the website’s purpose, target audience, positioning, key values, existing communication methods, typography, and tone of voice.
RESULT: Shape Kickboxing Club has a refreshed brand identity and a redesigned website featuring eight subpages, including two new pages for videos and equipment. Additionally, I created a content strategy for Instagram posts and stories to engage with the primary target audience
Apparel 2025
Apparel 2025
