I was assigned to work both collaboratively and individually on this project. The task was to create a visual identity for a fictional company based on the strategic work that was carried out. The fictional company specialises in producing organic and sustainable almond milk at a small dairy farm in Sundbyberg, Stockholm.
Group objective: Brand Strategy
Our group began with strategic work, including research, competitor analysis, identifying target audiences, and creating personas. The chosen target audience: environmentally conscious parents aged 30-40.
Individual objective: Graphic Profile
To design a graphic profile, based on the strategic work that had been carried out that has a unique look and stands out in the plant-based beverage market, enabling the producer to attract new investors and as well as customers both in Sweden and abroad.
Logo
Logo: Different versions
Logo: Clear space
Logo: Measurements for print and digital applications
Typography
Colour palette
Graphic elements and icons
Print: A1 poster
Digital application: Instagram posts
Digital application: Hi-vis wireframes
Digital application: Responsive design of landing page
