Student Project: Gram

This school project involved utilising the brand identity of a company I found inspiring. The profile was applied in the creation of a web banner, Instagram post, privacy policy, coffee pouch, and poster.

I chose Gram, a zero-waste shop in Malmö that sells unpackaged food and non-food items. The idea behind this concept is to reduce packaging waste from goods and products. They buy in bulk from local suppliers and sell directly to customers, who bring their containers (or purchase at the shop) to fill.

Information was sourced by researching Gram's website and social media sites, as well as their suppliers, to create the profile and content.