Student Project: Gram

I undertook a project to create a brand ID for a company I found inspiring. We then applied this profile whilst creating a web banner, an Instagram post, a privacy policy, a coffee pouch and a poster.

I chose Gram, a zero-waste shop in Malmö, that sells unpackaged food and non-food items. The idea behind this concept is to reduce packaging waste from goods and products. Gram buys directly from local companies and wholesalers in bulk and sells directly to customers. The customers bring their own containers.

Information was sourced by researching Gram's website and social media sites, as well their suppliers to create the profile and content.