In this assignment, we were tasked with collaborating as a group, as well as individually. The assignment was to create a graphic profile based on a fictional brief.
The brief centered on a recently established company that produces organic and sustainable almond milk at a small dairy located in Sundbyberg, Stockholm.
As a group, we began with strategic work, which involved research, conducting a competitor analysis, identifying target audiences and creating personas. I created the company’s brand identity based on the strategic work that had been carried out.
Objective: To design a graphic profile that has a unique look and stands out in the plant-based beverage market, enabling the producer to attract new investors and as well as customers both in Sweden and abroad.
Target audience: Environmentally conscious parents between the ages of 30 - 40
Brief, target audience and persona
Logo
Logo: Different versions
Logo: Clear space
Logo: Measurements for print and digital applications
Typography
Colour palette
Graphic elements and icons
Print: A1 poster
Digital application: Instagram posts
Digital application: Instagram stories
Digital application: Hi-vis wireframes
Digital application: Responsive design of landing page
