Student Project: Save the bees campaign

This group project required the creation of a fictitious collaboration with those companies we had previously created Brand IDs for. The companies are Gram, a zero-waste shop from Malmö, Kockens from Fjälkinge that sells spices and a bank called Danske Bank from Denmark. 

We chose to do a collaboration with our companies and The Swedish Society for Nature Conservation (SSNC) campaign, “Operation: Save the Bees”.  We felt that this collaboration aligned with Danske’s Bank’s sustainability goal – to invest in and support sustainable initiatives and local companies. Gram and Kocken representing local companies with an environmental profile. 

We created a fictitious trade show, with Danske Bank being the main sponsor and Gram and Kockens producing and selling thier organic products to sell refreshments. 

I was tasked with creating a trifold brochure for visitors. The brochure provides details about the save the bee campaign including that 100% of the proceeds of the trade show would be going directly to the SSNC's save the bees campaign.